One of the biggest challenges (and rewards) of effective communication is learning how to speak to your audience in a way that piques their interest, by using targeted messaging to both simplify “understanding” and maximize “motivation”. Any carefully crafted message should not only be easy to understand, but also serve as a catalyst “to act”.

Surprisingly, Scott Slade learned this through his years working with and successfully marketing medical devices. While it’s one thing to understand and explain how a complex medical device works (and in simple terms), it is a completely different challenge to actually “instruct” someone how to use it properly. When done effectively, the end result is a competent, confident, compliant … and “loyal” customer!

What Scott has learned can easily be applied to ANY industry, company, product, or service where you are striving to connect YOUR brand with the target audience in the most effective and efficient way possible. The goal is to make your brand the foundation of a long-lasting, transformational, mutually productive relationship … one that translates into “Brand Loyalty”.