A Scott Snapshot
Scott recently took stock of his 40+ years of success, both in “industry” and “agency”. The following summary accurately captures the essence of Scott’s career and capabilities.
A “full-stack” healthcare marketing fanatic with combined “industry” and “advertising agency” experience in both pharmaceutical and medical device markets. Scott has enjoyed a challenging and rewarding career dedicated to creating innovative marketing and sales initiatives, launching and promoting impactful brands, all with a proven track record of success and accomplishments.
One of Scott’s favorite things about branding and copy writing is to fully consume all bits and pieces of relevant content, usually from multiple sources (client documents, literature, web searches, etc.). He then organizes the information in a way that serves him in creating a cohesive, compelling story, so that your message stands out amongst the crowd. He compares it to putting a puzzle together. His goal is to create a dynamic composition that presents all of the content in a logical, free-flowing, format. After reading his carefully crafted copy, Scott wants the reader to be able to say “Okay, I got it!”
Scott’s Other Marketing Skills:
- Branding (Brand Strategy, Positioning, Messaging, Brand Development & Management)
- Copywriting (Promotional / Sales, Creative, Technical, Instructional / Educational)
- Creative Execution (Ads, Videos, Sales Collateral, Convention / Trade Show)
- Strategic Planning, Creative Process and Tactical Implementation
- Market Research (Discussion Guides and Stimuli Development)
- Consulting / Healthcare Marketplace Guidance (Healthcare Professionals*, Providers, Payers / Managed Care, Rx and OTC Distribution Channels, Medical Device and Pharma Industries)
* Specialty areas include Vision Care (ophthalmology & optometry), Diabetes (blood glucose monitoring / insulin delivery / continuous glucose monitoring), Immunohematology (pre-transfusion safety), Neurology, Dermatology, Other Chronic Diseases (arthritis, asthma, COPD).